Follow the lead
Successful business starts with seizing opportunities. The journey from opportunity to sale might be long but it must be effective. If a business misses the first step in lead collection, it won’t be able to win a project. Therefore, it’s very important that someone takes good care of the leads that the market is providing. But who is that someone? To begin with, it’s not someone, it’s something.
![Woman and man are standing in the office looking at a laptop Woman and man are standing in the office looking at a laptop](https://assets.new.siemens.com/siemens/assets/api/uuid:d4217e1f-baf5-434d-b35c-246c3b4044f9/width:100/quality:low/sfs-poland-blog6.jpg)
Successful business starts with seizing opportunities. The journey from opportunity to sale might be long but it must be effective. If a business misses the first step in lead collection, it won’t be able to win a project. Therefore, it’s very important that someone takes good care of the leads that the market is providing. But who is that someone? To begin with, it’s not someone, it’s something.