Part 4: Building new business opportunities
Investment in sustainability was once seen primarily as a business cost–a necessary regulatory burden. However, the path to net zero is now recognized as having the potential to lead to new revenue-generating opportunities–and even to a fundamental improvement in how the business operates.
![Building new business opportunities through innovation-led sustainability Building new business opportunities through innovation-led sustainability](https://assets.new.siemens.com/siemens/assets/api/uuid:09d40c9f-e2ec-45f8-b284-4751d4683c10/width:100/quality:low/Building-new-business-opportunities-through-innovation-led-sustainability.jpg)
Investment in sustainability was once seen primarily as a business cost–a necessary regulatory burden. However, the path to net zero is now recognized as having the potential to lead to new revenue-generating opportunities–and even to a fundamental improvement in how the business operates.